by Rick Ducey | Mar 4, 2016 | BIA, Blog, Conferences, Local Advertising Forecast, Mobile-Social, Newspapers, Radio
Google leads the pack as the #1 ad biller for paid media in New York City. This according to BIA/Kelsey’s new Local Competition Report (LCR). With $771M and a 7.64 percent share of ad spend in NYC, Google leads Facebook, Bing, Yahoo!, Pandora, Yelp, Twitter, and...
by BIA Advisory Group | Jan 6, 2016 | BIA, Blog, Local Advertising Forecast
Local advertising is a hot topic these days. But what is it exactly? More importantly, what’s its dollar value? These are key considerations at a time when figures are being thrown around the blogosphere haphazardly. What is meant by “local?” And...
