by Rick Ducey | Oct 20, 2023 | BIA, Blog, CTV/OTT, Local Advertising Forecast
Local video ad platforms attract significant ad spending because video in its various forms is a powerful messaging format. Examining each local video channel through different filters reveals interesting patterns for growth and revenue. Let’s take a look at a...
by MacKenzie Lovings | Sep 21, 2023 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising, Verticals
Looking ahead to 2024 and our expectations for the television industry, Tom Buono, founder and CEO of BIA, keynotes a business forecast session at the TVB Forward Conference taking place Thu, Sept. 21, 2023. In his presentation, Tom discusses the drivers behind the...
by Rick Ducey | Sep 7, 2023 | BIA, Blog, Local Advertising Forecast, Political Advertising
In the 2020-2026 time frame, Political digital ad spending estimates for even years hovers around $2 billion. However, in the 2024 general election cycle, BIA forecasts a 28 percent jump in digital media spending from 2020’s $2.07 billion to $2.64 billion in...
by BIA Advisory Group | Aug 24, 2023 | BIA, Blog, Local Advertising Forecast, Political Advertising
With the first Republican Primary debate finished, “Primary Season” for the 2024 Presidential Election is officially upon us. This makes it the perfect time to dive in and compare what happened in 2020 to what we are expecting in 2024 with a focus on the...
by Suzanne Ackley | Aug 18, 2023 | Blog, Broadcast, Local Advertising Forecast
Nexstar stays on top, Gray is back, and TEGNA drops a spot. We have updated our original list based on financial reports filed by some of the publicly traded group owners, our proprietary survey of broadcasters, and also a full forecast update from BIA on local...
by Suzanne Ackley | Aug 17, 2023 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
We all expect political advertising spend to go off the charts in 2024, but before then, there is spending to capture now with key issues and elections fueling early spending. Let’s start with the spend estimates first. With the 2023 elections a little over two...
