by Suzanne Ackley | Oct 26, 2023 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
There’s just over a week to go until the 2023 election (and early voting is well underway in many places). Being an odd year there are no National elections, but there are some key races where advertising money is being spent. Kentucky, Louisiana, and...
by Rick Ducey | Oct 20, 2023 | BIA, Blog, CTV/OTT, Local Advertising Forecast
Local video ad platforms attract significant ad spending because video in its various forms is a powerful messaging format. Examining each local video channel through different filters reveals interesting patterns for growth and revenue. Let’s take a look at a...
by MacKenzie Lovings | Sep 21, 2023 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising, Verticals
Looking ahead to 2024 and our expectations for the television industry, Tom Buono, founder and CEO of BIA, keynotes a business forecast session at the TVB Forward Conference taking place Thu, Sept. 21, 2023. In his presentation, Tom discusses the drivers behind the...
by Rick Ducey | Sep 7, 2023 | BIA, Blog, Local Advertising Forecast, Political Advertising
In the 2020-2026 time frame, Political digital ad spending estimates for even years hovers around $2 billion. However, in the 2024 general election cycle, BIA forecasts a 28 percent jump in digital media spending from 2020’s $2.07 billion to $2.64 billion in...
by BIA Advisory Group | Aug 24, 2023 | BIA, Blog, Local Advertising Forecast, Political Advertising
With the first Republican Primary debate finished, “Primary Season” for the 2024 Presidential Election is officially upon us. This makes it the perfect time to dive in and compare what happened in 2020 to what we are expecting in 2024 with a focus on the...
by Suzanne Ackley | Aug 18, 2023 | Blog, Broadcast, Local Advertising Forecast
Nexstar stays on top, Gray is back, and TEGNA drops a spot. We have updated our original list based on financial reports filed by some of the publicly traded group owners, our proprietary survey of broadcasters, and also a full forecast update from BIA on local...
