by Leyla Chatti | Jul 20, 2022 | BIA, Blog, CTV/OTT, Local Advertising Forecast
A new research report, commissioned by Vevo and written by BIA, reveals that ad spending in over-the-top (OTT) advertising is increasing at a rate of 43 percent compound annual growth from 2020 to 2022. The report, OTT – The Rising Star in Local Ad Spending:...
by Suzanne Ackley | Jul 7, 2022 | BIA, Blog, Broadcast, Local Advertising Forecast
In what should come as a surprise to absolutely no one, Nexstar Broadcasting remains the Top TV station group by total revenue in 2021. With nearly $4 billion in total revenue (nearly $1.9 billion in advertising revenue and $2.1 billion in estimated retransmission*...
by MacKenzie Lovings | Jun 16, 2022 | BIA, Blog, Local Advertising Forecast
After completing a comprehensive advertising survey of broadcast firms, and closely watching the economy, trends and activities in the local advertising marketplace, BIA’s forecast analysts have lowered overall estimates for the year from the original (Dec 2021)...
by Suzanne Ackley | Mar 28, 2022 | BIA, BIA Podcast, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Verticals
In the latest episode of BIA’s Leading Local Insights podcast, Before and After COVID – A Look at Legal Services Local Ad Spending, BIA’s Senior Research Analyst Suzanne Ackley examines the ad spend and media selections of businesses in the legal services...
by Rick Ducey | Mar 14, 2022 | BIA, Blog, Local Advertising Forecast, Radio
The local Audio advertising marketplace is becoming more competitive with more streaming services and podcasts. While the shares of local Radio OTA (Over-the-Air) advertising is eroding, Radio Digital is increasing, providing Radio Stations an avenue to still increase...
by Rick Ducey | Mar 8, 2022 | BIA, Blog, CTV/OTT, Local Advertising Forecast
BIA forecasts that marketers will spend $85.2 billion on digital ads targeting local consumers. Over half of this was forecast to go Google (35.3 percent) and Facebook (17.4 percent). However, on last month’s earnings call, Meta announced that due to the impact...
