by Suzanne Ackley | Mar 22, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Snapchat is one of the most popular apps for consumers (particularly millennials), according to a new comScore report , but how popular is it with small businesses? Snapchat, a recent addition to our Local Commerce Monitor™ survey of small businesses...
by BIA Advisory Group | Mar 17, 2017 | BIA, Blog, Mobile-Social
McDonald’s enters mobile payments, Google upgrades dispay ads and Yext files for a long-anticipated IPO. These were the topics discussed on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of guests, we’ll be...
by BIA Advisory Group | Mar 9, 2017 | BIA, Blog, Conferences, Local Advertising Forecast, Mobile-Social
What does the path to $72 billion in mobile ad revenues look like? That’s the projection for 2021 U.S. mobile ad revenues. But more interesting is the segmentation and evolution of mobile ad formats that comprise that total. Following a white paper, I addressed...
by Celine Matthiessen | Mar 8, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Small businesses are moving beyond having a presence on social media, especially on Facebook. For three years in a row Facebook pages have surpassed websites as the most popular used ad channel for small businesses. SMBs are not just invested in a presence on...
by Suzanne Ackley | Mar 1, 2017 | Blog, Mobile-Social, SMBs
45.5% of small businesses use at least one type of mobile advertising, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). Among the mobile advertising channels, text messaging was the most popular with small businesses and...
by BIA Advisory Group | Feb 15, 2017 | BIA, Blog, Mobile-Social
Comscore’s 2016 Retail eCommerce announced it’s 2016 total U.S. sales results this week. Overall, the eCommerce share of U.S. retail sales amounts to just eight percent. As GDP grows, retail’s total sales have dwarfed eCommerce’s growth,...
