by BIA Advisory Group | Feb 13, 2017 | Blog, Mobile-Social
Despite the tech media’s adoration for eCommerce, roughly 93 percent of U.S. retail spending happens in the offline physical world. But it’s increasingly influenced by digital means. This is the topic of a recent panel we ran. The question then becomes, what’s...
by BIA Advisory Group | Feb 10, 2017 | Blog, Mobile-Social, SMBs
Gartner Inc. this week released a very bullish report on the growth of the Internet of Things (IoT), the class of computational networked devices that are automating and animating consumer lives through voice assistance and personal tracking devices, such as the Apple...
by Suzanne Ackley | Feb 1, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
When it comes to social media usage by small and medium businesses (SMBs), Facebook is still King, with 45.0% of SMBs saying they use a Facebook page for advertising and promotion, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses...
by BIA Advisory Group | Jan 30, 2017 | BIA, Blog, Local Advertising Forecast, Mobile-Social
Voice search continues its ascent, Native-social takes over mobile advertising, and the on-demand model makes its way to heavy equipment. These were topics on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and...
by BIA Advisory Group | Jan 25, 2017 | BIA, Blog, Mobile-Social
Voice has been catapulted in the smartphone era. The telephone is 140-years old but has only been recently reinvented, as it’s bolted to an always-handy search and discovery device. This is the foundation of call commerce, the science of driving, tracking and...
by BIA Advisory Group | Jan 24, 2017 | Blog, Local Advertising Forecast, Mobile-Social
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions we’ve answered in a white paper that publishes today. Among the $72 billion projected for U.S. mobile ads in 2021*,...
