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SMB Data Point of the Week: 77.6% of Small Businesses Use Social Media for Marketing

by Celine Matthiessen | Nov 21, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs

  For the third consecutive year, social media is the top marketing channel used by small and medium-sized businesses (SMBs), according to BIA/Kelsey’s Local Commerce Monitor™, Wave 20 (LCM20). Among 1,000 SMBs surveyed, 77.6 percent (up from 73.2 last...
What is Call Commerce and Why is it Important? (webcast replay)

What is Call Commerce and Why is it Important? (webcast replay)

by BIA Advisory Group | Nov 17, 2016 | Blog, Mobile-Social

Voice has been catapulted in the smartphone era. The telephone is 140-years old but has only been recently reinvented, as it’s bolted to an always-handy search and discovery device. This is the foundation of call commerce, the science of driving, tracking and...
BIA/Kelsey LIVE, Episode 8: Facebook Earnings, Uber’s Facelift & Yext Taps the Crowd

BIA/Kelsey LIVE, Episode 8: Facebook Earnings, Uber’s Facelift & Yext Taps the Crowd

by BIA Advisory Group | Nov 4, 2016 | BIA, Blog, Mobile-Social

What’s behind the numbers in Facebook’s blockbuster Q3 earnings? What does Uber’s UI refresh say about its direction? And what does Yext’s API mean for the future of location data? These were a few topics on this week’s BIA/Kelsey LIVE....
Soleo Adds Voice Search to Call Monetization API

Soleo Adds Voice Search to Call Monetization API

by BIA Advisory Group | Oct 25, 2016 | BIA, Blog, Mobile-Social

Soleo, the Victor, N.Y.-based developer of search and call monetization services for local business, introduced a new version of its developer application programming interface (API) today at Street Fight Local. The new API supports voice search, complex text searches...
BIA/Kelsey LIVE, Episode 4: Google, Samsung, Facebook and (more) Food Delivery

BIA/Kelsey LIVE, Episode 4: Google, Samsung, Facebook and (more) Food Delivery

by BIA Advisory Group | Oct 7, 2016 | Blog, Mobile-Social

Google plants itself in the home, Samsung breaks into AI, and Facebook gets into local classifieds. These were a few topics on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests, we’ll be live...
BIA/Kelsey Bytes: Call Intelligence Goes Beyond Marketing

BIA/Kelsey Bytes: Call Intelligence Goes Beyond Marketing

by BIA Advisory Group | Oct 6, 2016 | Blog, Mobile-Social

BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week’s post left off. The report can be downloaded for free here. Beyond...
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