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BIA/Kelsey LIVE, Episode 3: Facebook, Yext and SMB News Galore

BIA/Kelsey LIVE, Episode 3: Facebook, Yext and SMB News Galore

by BIA Advisory Group | Sep 30, 2016 | Blog, Mobile-Social

Facebook continues to take over SMB marketing, Yext integrates Uber, and small businesses state their intentions. These were a few topics on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests,...
BIA/Kelsey Bytes: How Big is the Call Analytics Market?

BIA/Kelsey Bytes: How Big is the Call Analytics Market?

by BIA Advisory Group | Sep 29, 2016 | Blog, Mobile-Social

BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week’s post left off. The report can be downloaded for free here. Market...
Case Study: Using Data to Drive Sales (video)

Case Study: Using Data to Drive Sales (video)

by BIA Advisory Group | Sep 27, 2016 | Blog, Conferences, Mobile-Social

In the age of big data, customer insights are increasingly applied to optimize selling and boost retention. At BIA/Kelsey ENGAGE, Matrix Solutions CEO Mark Gorman demonstrated how he’s applying these principles. The outcome: A Matrix partner used a more informed...
BIA/Kelsey Bytes: How Big is the Call Analytics Market?

BIA/Kelsey Bytes: Avoiding ‘Last Click Attribution’ for Phone Calls

by BIA Advisory Group | Sep 22, 2016 | Blog, Mobile-Social

BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week’s post left off. The report can be downloaded for free here. Beyond...
BIA/Kelsey LIVE, Episode 1: Apple, Google, Microsoft and the Singularity

BIA/Kelsey LIVE, Episode 1: Apple, Google, Microsoft and the Singularity

by BIA Advisory Group | Sep 16, 2016 | BIA, Blog, Mobile-Social

What’s the deal with AirPods? What is ‘service commerce?’ And can a Captain Sulu hologram portend the future of local commerce? These were a few of the topics we discussed on the inaugural episode of BIA/Kelsey’s new podcast BIA/Kelsey LIVE...
BIA/Kelsey Bytes: How Big is the Call Analytics Market?

BIA/Kelsey Bytes: Tying it All Together with Call Analytics

by BIA Advisory Group | Sep 15, 2016 | Blog, Mobile-Social

BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week’s post left off. The report can be downloaded for free here. Call...
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