by Suzanne Ackley | Sep 15, 2016 | Blog, Local Advertising Forecast, Mobile-Social, SMBs
According to a study from Teads and eMarketer more advertisers are turning to mobile video for brand awareness. The Teads study found that advertisers liked that mobile video helped increase brand awareness and enabled them to reach more targeted audiences. The top...
by BIA Advisory Group | Sep 13, 2016 | Blog, Conferences, Mobile-Social
Which is easier, transforming a legacy media company or turning a battleship around in a canal? That may sound dramatic, but the struggle is real. The Local Media Association (LMA) organized a mini workshop at BIA/Kelsey ENGAGE to tackle this question and its many...
by BIA Advisory Group | Sep 9, 2016 | Blog, Mobile-Social
In the age of tech rumors and connectivity, Apple’s announcements this week were mostly an expected array of feature updates. A victim of its own success (good problem to have), it’s getting harder and harder for Apple to live up to its own slugging...
by BIA Advisory Group | Sep 8, 2016 | Blog, Mobile-Social
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week’s post left off. The report can be downloaded for free here. Beyond...
by Celine Matthiessen | Sep 8, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Mobile coupon usage by consumers is on the rise and is proving to drive consumers to buy more and try new technologies, according to eMarketer. eMarketer reports that by the end of 2016 104 million adults in the U.S. will be mobile coupon users. According to a...
by BIA Advisory Group | Aug 25, 2016 | Blog, Mobile-Social, SMBs
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week’s post left off. The report can be downloaded for free here. Where Do...
