by BIA Advisory Group | Aug 19, 2016 | BIA, Blog, Local Advertising Forecast, Mobile-Social, Newspapers, SMBs
This is the latest in BIA/Kelsey’s Analyst Workshop series. It delivers analyst insights through video renditions of recent presentations. Embedded video clips contains slides with analyst voiceover. _______ Local ad revenues will hit $146.3 billion this year,...
by Suzanne Ackley | Aug 18, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Franchisees are more likely to use, and spend for, the newest media, platforms and technology, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium sized businesses (SMBs). Franchisees were more likely to use newer mobile platforms, such...
by BIA Advisory Group | Aug 18, 2016 | BIA, Blog, Mobile-Social
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. The report can be downloaded for free here. Quantifying Call Commerce BIA/Kelsey estimates that mobile...
by BIA Advisory Group | Aug 16, 2016 | Blog, Conferences, Mobile-Social
Given the rapid growth of mobile “near me” searches, Shoe Carnival wants to convert local searchers into shoppers. But this seemingly obvious opportunity is mired in execution challenges. It’s not just about contextualized and location-targeted...
by BIA Advisory Group | Aug 11, 2016 | Blog, Mobile-Social
Snapchat is my new favorite dark horse in the world of location-based marketing. We’ve covered its local implications a few times on the page and on the stage, which most recently advanced with Geofilters. Following its white paper on the topic, Yext held a...
by BIA Advisory Group | Aug 10, 2016 | Blog, Mobile-Social
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. The report can be downloaded for free here. The Base Ingredient The telephone is 140 years old, yet...
