by BIA Advisory Group | Aug 9, 2016 | Blog, Conferences, Mobile-Social
Digital agencies fill an important gap: high touch digital marketing for local businesses. That also makes them notable competitors to large local media sellers like newspapers, broadcasters and directory publishers. Agencies also come in many forms, including product...
by Suzanne Ackley | Aug 4, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
When it comes to online shopping, consumers are more likely to turn to their mobile devices than a computer, according to a new study. Demandware Shopping Index (Q1/2016) analyzed the shopping activities of 400 million shoppers worldwide and found that 47% of web...
by BIA Advisory Group | Aug 3, 2016 | Blog, Conferences, Mobile-Social
There’s lots of talk about attribution these days, especially attributing offline sales (most U.S. commerce) to online/mobile engagement. This is where the challenge points come in…connecting atoms to bits. Nowhere is this embodied more than xAd’s...
by BIA Advisory Group | Aug 2, 2016 | Blog, Mobile-Social
BIA/Kelsey Bytes are excerpts from research reports. This is the first installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. The report can be downloaded for free here. CALL COMMERCE: WHAT IS IT? One of the most important and...
by BIA Advisory Group | Jul 29, 2016 | Blog, Mobile-Social
The migration from traditional display in mobile continues. Defined mostly as banner ads, we’ve seen a palpable backlash to their saturation, poor targeting and obtrusiveness. This has fueled the ad blocker movement. The latest evidence is seen in comments from...
by BIA Advisory Group | Jul 27, 2016 | Blog, Mobile-Social
Voice has been catapulted in the smartphone era. The telephone is 140 years old but has only been recently reinvented, as it’s bolted to an always-handy search and discovery device. An on-demand culture has boosted call volume, while AI won’t be the threat...
