by BIA Advisory Group | Jul 5, 2016 | BIA, Blog, Conferences, Mobile-Social
Effective local advertising is an elusive animal as we know. The animal that OwnLocal co-founder Jeremy Mims pegs is a cartoon Road Runner — and its nemesis Coyote’s comically unsuccessful attempts to snare it. We’ve all seen it. And much like Wile...
by Celine Matthiessen | Jul 1, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Small businesses are beginning to adopt mobile apps to their marketing strategies with 4% of SMBs in our Local Commerce Monitor™ say they use a mobile app in their advertising and marketing strategies. In a recent Clutch study, “Mobile Apps and Small...
by Celine Matthiessen | Jun 29, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
June is graduation month and in the spirit of graduation month in our Local Commerce Monitor™ Wave 19 data, there are some interesting segments of SMBs who are ahead of the curve on their use social or mobile channels than the average small business in our...
by Celine Matthiessen | Jun 22, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Millennial consumers heavy usage of social and video is driving changes in how small businesses approach advertising according to a new study, “Unlocking the Most Powerful Shift in SMB Marketing,” from Magisto. Millennials create video and share on social...
by BIA Advisory Group | Jun 21, 2016 | Blog, Conferences, Mobile-Social, SMBs
It may sound obvious but most local media companies don’t do it: “Have the local business owner’s interests at heart,” says Jef Biesman. As VP of Customer Marketing and Acquisition at YP, he has perhaps more perspective than anyone in local...
by BIA Advisory Group | Jun 17, 2016 | Blog, Mobile-Social
Earlier this week, Facebook announced it will track the spatial behavior of signed-in users via GPS. This is meant to measure local foot traffic that’s influenced by ads, and it will have a considerable impact on offline attribution given Facebook’s scale...
