by Suzanne Ackley | Feb 10, 2020 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social, Verticals
Law Offices and Attorneys Are Increasing Spend on Mobile Ads by 20% in 2020 Over $4.7 billion is spent by Legal Services (law offices and attorneys) in local advertising this year. This is up from nearly $4.6 billion in local ad spend in 2019. While traditional media...
by Celine Matthiessen | Dec 10, 2019 | BIA, BIA ADVantage, Blog, Broadcast, Local Advertising Forecast, Mobile-Social, Verticals
Financial businesses are a huge segment of local targeted ad spend and include businesses like auto insurance, financial planners, credit unions and mortgage brokers. Businesses in financial are heavily invested in advertising that targets their potential customers....
by Celine Matthiessen | Aug 1, 2019 | BIA, Blog, Mobile-Social, SAM
Local Social Ads Are Driving Growth Businesses comfort with social media, the ease of use for ad targeting, and ability to reach local consumers are driving the growth. BIA’s U.S. Local Advertising Forecast 2019 forecast that local social is growing at a good rate...
by Suzanne Ackley | Jul 9, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social, Political Advertising, Radio
An early start to the 2020 election, a strong economy, and most notably, increases in mobile and mobile-social advertising is driving the $148.8 billion estimate for local ad spend. BIA is raising its original estimate put out earlier this year slightly an has an...
by Celine Matthiessen | May 29, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social
BIA’s Managing Director, Rick Ducey briefed the attendees at Media Finance Focus 2019 event on the current and future of Spot TV Sales Automation, here are some of the key highlights from his presentation. The local TV industry’s efforts to automate...
by Suzanne Ackley | Apr 18, 2019 | BIA, Blog, Mobile-Social, SAM, SMBs
Local businesses in the professional services vertical are diverse – ranging from legal to design to technology services. This category is highly competitive, with local professionals looking at ways to be discovered in their customers time of need. In...
