by Suzanne Ackley | Jun 16, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Earlier this week Microsoft acquired social media networking site LinkedIn for $26.2 billion. With the acquisition, Microsoft CEO Mr. Satya Nadella says the company plans to combine the programs (such as Microsoft’s Office and Office 365) and professional...
by BIA Advisory Group | Jun 16, 2016 | Blog, Local Advertising Forecast, Mobile-Social
U.S. mobile ad revenues will grow from $25 billion last year to $72 billion by 2020.* That’s according to the mobile portion of BIA/Kelsey’s latest local media forecast, released today. Of this total, location targeted mobile ad spend** will grow from $9.8...
by BIA Advisory Group | Jun 15, 2016 | Blog, Conferences, Mobile-Social
The oldest millennials are 36. In addition to making me feel old, that means that millennials now wholly occupy the coveted 18 – 34 consumer demographic. Among other things that makes them a core consideration for all marketers. In localized marketing, this is...
by Suzanne Ackley | Jun 8, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
In our Local Commerce Monitor™ (LCM) survey of small- and medium-sized businesses (SMBs) the use of social media by SMBs overall is strongly driven by Facebook. Seven out of ten SMBs in our full sample* report using at least one of the different social media...
by BIA Advisory Group | Jun 3, 2016 | Blog, Mobile-Social
Workplaces throughout the tech and business worlds have been circulating Mary Meeker’s famous annual “data dump” this week. For analysts, the Internet Trends Report is like Christmas… I’ve been spending lots of time with the slides....
by BIA Advisory Group | Jun 3, 2016 | BIA, Blog, Mobile-Social
YP continues its push to integrate content from popular consumer application, this week announcing a deal to include many of Groupon’s active deals in search results on YP.com and the YPmobile app. Chicago-based Groupon has about 450,000 active deals. YP has...
