by Suzanne Ackley | May 11, 2016 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
Smaller SMBs, otherwise known as Core SMBs in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses, spend an average $2,471 annually for advertising and promotion. As you can see in the table below, Core SMBs that use social...
by BIA Advisory Group | May 10, 2016 | BIA, Blog, Conferences, Mobile-Social
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the prevailing themes at the recent BIA/Kelsey BRANDS. But to reach all of those screens optimally, it’s all about informed marketing… which...
by BIA Advisory Group | May 9, 2016 | Blog, Mobile-Social
The tech media and blogosphere have a love/hate relationship with beacons. They have become a shining example (excuse the pun) of local’s holy grail to “close the loop” in the consumer journey. They pick up where GPS leaves off, in the last mile to...
by BIA Advisory Group | May 4, 2016 | BIA, Blog, Mobile-Social
It doesn’t get much more “local” than all of the devices that surround us and sit in our pockets. And the continued march of Moore’s Law means that more and more items will be connected. This is the promise of the internet of things (IoT). But...
by BIA Advisory Group | Apr 28, 2016 | Blog, Conferences, Mobile-Social
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. But what about the “monday morning” action items to begin to implement right away?...
by BIA Advisory Group | Apr 25, 2016 | Blog, Mobile-Social
As discussed at December’s BIA/Kelsey NEXT, millennials are what’s really next. Suddenly, they* fully occupy the coveted and buying-empowered 18-34 demographic. This makes their behavior and proclivities a core design principle for marketers everywhere....
