by BIA Advisory Group | Apr 22, 2016 | BIA, Blog, Conferences, Mobile-Social
Jeff Biesman knows it sounds cliche, but local companies still don’t do it: “Have the local business owner’s interests at heart.” As VP of Customer Marketing and Acquisition at YP, he has perhaps more perspective than anyone in local about...
by Rick Ducey | Apr 21, 2016 | BIA, Blog, Mobile-Social
Last week’s AdExchanger’s Programmatic I/O conference drew an unexpectedly large audience of about 900 publishers, brands, agencies, adtech and other industry executives to focus on all things programmatic. Programmatic’s main innovations...
by BIA Advisory Group | Apr 20, 2016 | Blog, Conferences, Mobile-Social
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. But making this perennial challenge more complex is the need to establish or track down brand...
by BIA Advisory Group | Apr 19, 2016 | Blog, Conferences, Mobile-Social
One important trend we’ve followed closely is the compression of local search. Instead of search queries, results pages, links, listings and reviews, we’re seeing an end-run directly to the action. Driven by macro-factors like smartphones,...
by BIA Advisory Group | Apr 18, 2016 | Blog, Conferences, Mobile-Social
Even as messaging apps and chat bots take over the world, people still have a biological urge to communicate by voice. This applies to commerce, especially where there is complexity. And complexity tends to happen in high-consideration, high-value products like cars....
by BIA Advisory Group | Apr 15, 2016 | Blog, Mobile-Social
Conversational commerce is suddenly the hottest topic in tech. It combines popular messaging apps with emerging AI to make for a sexy topic that everyone is eating up. But despite the hype cycle, we believe it has real legs for local commerce. For those unfamiliar,...
