by Suzanne Ackley | Apr 14, 2016 | BIA, Blog, Broadcast, Mobile-Social, Radio
In Philadelphia, the City of Brotherly Love, digital* media outperformed over-the-air broadcast** in generating revenue in 2015, according to BIA/Kelsey’s new Local Competition Report for the Philadelphia television market (see chart above). Broadcast, which combines...
by BIA Advisory Group | Apr 12, 2016 | BIA, Blog, Mobile-Social
The universe is expanding — the Local Commerce Universe (LCU) that is. Comprised of companies that derive revenue from local commerce and advertising, it will reach $440 billion by 2021, up from $285 billion today. Digital media & advertising has the largest...
by BIA Advisory Group | Apr 11, 2016 | BIA, Blog, Mobile-Social
Messaging apps and chat bots are all the rage. They were a highlight at Microsoft’s recent Build conference; Kik’s bot store announcement last week; and they could dominate Facebook’s F8 developer conference this week. If you have no idea what...
by Suzanne Ackley | Apr 7, 2016 | BIA, Blog, Mobile-Social
Locally targeted mobile advertising* in the San Francisco bay area is forecast to be $373.3 million in 2016, according to BIA/Kelsey’s new Local Competition Report (see chart above). Google is expected to take the largest single piece of the pie at 25 percent....
by BIA Advisory Group | Mar 29, 2016 | Blog, Mobile-Social
Search has always been one of the strongest indicators of offline user intent. And offline is where it’s at, as we’ve been saying for years. E-commerce is about $300B in the U.S.. But offline spend — mostly local — is more like $7 Trillion....
by BIA Advisory Group | Mar 24, 2016 | Blog, Conferences, Mobile-Social
Location targeted mobile marketing is growing in adoption and excitement among brands. But… most continue to measure the wrong things. This was one of many takeaways from the mobile marketing session at BIA/Kelsey Brands. There’s not only an anecdotal rise...
