by BIA Advisory Group | Mar 21, 2016 | BIA, Blog, Conferences, Mobile-Social
Last week Yellow Pages Canada made an acquisition that will ultimately position it to drive programmatic buying down to the local/SMB level. The company acquired JUICE Mobile, a Toronto-based ad technology firm with 2015 revenues of C$25 million. According to YP...
by BIA Advisory Group | Mar 21, 2016 | Blog, Mobile-Social
One of the many questions asked about virtual reality (VR) is if it will it be then next big ad medium. Indeed, within the exploding VR topic a major headline is its broad applicability. It’s all about gaming and entertainment now, but it will grow into retail,...
by BIA Advisory Group | Mar 14, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
“The challenge now facing media resellers is how to adapt and educate their sales teams, as well as update their value propositions to sell social media-based SMB lead generation products and solutions. This is a change in the reseller script for social...
by BIA Advisory Group | Mar 10, 2016 | Blog, Mobile-Social
In the sexy topic of on-demand, business models hinge on a decidedly unsexy feature: logistics. Logistical systems — like Uber’s matching algorithm — connect buyer & seller and execute fulfillment or delivery of a service. This was the topic of...
by BIA Advisory Group | Mar 8, 2016 | Blog, Mobile-Social
Call commerce continues to be one of the most under-recognized areas of the smartphone era. As we keep saying, calls are the new click — influencing more than $1 trillion in U.S. consumer spending. Besides the macro drivers (usage patterns, advertiser adoption),...
by BIA Advisory Group | Mar 7, 2016 | Blog, Conferences, Mobile-Social
They say ideas are cheap: It’s all about execution. But before you can execute, it’s all about documenting and synthesizing ideas. It doesn’t always require idea mapping software or even white board venn diagrams. Sometimes all you need is a good-old...
