by Rick Ducey | Mar 4, 2016 | BIA, Blog, Conferences, Local Advertising Forecast, Mobile-Social, Newspapers, Radio
Google leads the pack as the #1 ad biller for paid media in New York City. This according to BIA/Kelsey’s new Local Competition Report (LCR). With $771M and a 7.64 percent share of ad spend in NYC, Google leads Facebook, Bing, Yahoo!, Pandora, Yelp, Twitter, and...
by BIA Advisory Group | Mar 3, 2016 | Blog, Mobile-Social
Apps now consume about 80 percent of consumers’ time with mobile. This has big implications for Google, as traditional browser-based search is being displaced to some degree. The question is what this means for local media companies and tech startups? This is...
by BIA Advisory Group | Mar 2, 2016 | Blog, Mobile-Social
As big data collides with local media and commerce, location data will continue to grow in value. This will have immediate impact on the on-demand economy, whose logistics — matching supply/demand, local delivery, etc. — will be fueled by data. This trend...
by BIA Advisory Group | Feb 23, 2016 | Blog, Conferences, Mobile-Social
What will “phase II” of the local on-demand economy (LODE) look like, and what were the lessons learned from phase I? Among other things, we’re seeing retraction, unicorn valuation adjustments, and an indication of which local service verticals make...
by Suzanne Ackley | Feb 18, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Social Media is the top marketing channel for SMBs once again, according to Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses. 73.2% of SMBs in the full sample reported that they use social media to promote their businesses, with a...
by Suzanne Ackley | Feb 17, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Franchises use an average of 12 types of media for advertising and promotion, according to our annual survey of SMBs, also known as the Local Commerce Monitor (LCM)™, Wave 19. As with other SMBs in the survey, a Facebook page was franchisees’ most used...
