by BIA Advisory Group | Feb 12, 2016 | Blog, Mobile-Social, SMBs
Web hosting has transformed over the past few years. With domain and website creation, there’s lots of room for integration with marketing and SMB services (social, search, CRM etc.). The one-stop-shop is also appealing to time-starved and simplicity-oriented...
by Suzanne Ackley | Jan 27, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
According to BIA/Kelsey’s Local Commerce Monitor (LCM), survey of small- and medium-sized businesses, the higher spending Plus Spender SMBs* had an average annual spend of $75,169 for advertising and promotion. The Plus Spenders spent an average of 17.8% of...
by Suzanne Ackley | Jan 21, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
The internet is flooded with how-to’s and “hacks” — quick, cheap ways to get things done. For new small businesses with limited resources, it’s essential to quickly get customers through the purchase funnel to survive. CenturyLink’s...
by BIA Advisory Group | Jan 21, 2016 | Blog, Conferences, Mobile-Social
What are the biggest forces in location-based technology and media? And where are they moving next? Given that this was the underlying theme of BIA/Kelsey NEXT, we decided to end the show with an analyst lightning round to summarize key takeaways. And since we...
by BIA Advisory Group | Jan 20, 2016 | Blog, Mobile-Social
At the end of 2015, we released our annual analyst predictions for the coming year. In addition to the full report, we also gave a sneak peek of the top ten predictions from across BIA/Kelsey coverage areas. And we got the chance to unpack them further at BIA/Kelsey...
by Suzanne Ackley | Jan 20, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
SMBs are a diverse group, ranging from one person operations with almost no advertising budget to those with 99 employees and tens of thousands of dollars to spend on advertising. In our ongoing Local Commerce Monitor survey, when we look at the lower budget SMBs,...
