by BIA Advisory Group | Jan 19, 2016 | Blog, Mobile-Social
Call commerce continues to be one of the most under-recognized areas of the smartphone era. As we keep saying, calls are the new click — influencing more than $1 trillion in U.S. consumer spending. Besides the macro drivers (usage patterns, advertiser adoption),...
by Suzanne Ackley | Jan 13, 2016 | BIA, Blog, Mobile-Social, SMBs
Small- and medium-sized businesses (SMBs) that use mobile* media are adopting new marketing and advertising technology more than the average SMBs according to BIA/Kelsey’s Local Commerce Monitor (LCM), Wave 19. Some prime examples include: In store beacons 10% of...
by Suzanne Ackley | Jan 7, 2016 | Blog, Mobile-Social, SMBs
SMBs that use mobile* for advertising and promotion (Mobile SMBs) outspend those that don’t, according to a new report from Local Commerce Monitor, Wave 19, BIA/Kelsey’s survey of small and medium sized businesses. We looked at the average annual spend by Core...
by Suzanne Ackley | Jan 6, 2016 | BIA, Blog, Mobile-Social, SMBs
SMBs that use mobile* for advertising and promotion (Mobile SMBs) spent 42.5% of their advertising budget on digital media in the past 12 months and plan to spend 44.8% on digital in the next 12 months, according to BIA/Kelsey’s Local Commerce Monitor, Wave 19,...
by BIA Advisory Group | Jan 5, 2016 | BIA, Blog, Conferences, Mobile-Social
Deep linking continues to gain importance, as mobile takes over our time… time that’s increasingly happening in-app. Following our analyst brief on deep linking, we took a deeper dive at BIA/Kelsey NEXT (video below). Google is at the center of all of...
