by Celine Matthiessen | Jul 20, 2018 | BIA, Blog, Mobile-Social, Verticals
BIA forecasts that the spend on retail will increase to $32.93 billion by 2022. With the increase in mobile usage throughout this forecasted period, mobile advertising is going from 7.9% of the total retail spends in local to 12.7% in 2022. Amazon and the rise of...
by Suzanne Ackley | Jun 14, 2018 | BIA, Blog, Broadcast, Conferences, Mobile-Social
Los Angeles may be the second largest market in terms of population, but BIA’s advertising forecast puts it firmly in 1st place in terms of local advertising spend -with BIA projecting $9.1 Billion in 2018. That’s almost half of the $18.8 Billion in local...
by Suzanne Ackley | May 22, 2018 | Blog, Local Advertising Forecast, Mobile-Social, SAM, SMBs
56.5% of small businesses are using mobile advertising, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Mobile Advertising and Small Businesses, up from 22.9% of small businesses just two years ago. Small business advertisers...
by Thomas Buono | May 10, 2018 | BIA, Blog, Broadcast, CTV/OTT, Mobile-Social
At NAB Headquarters in DC today, BIA is welcoming traditional and digital media executives to discuss the robust DC/VA/MD ad market at our first regional event of this year, LOCAL IMPACT DC. We are also officially announcing our name change. First, let’s discuss...
by Rick Ducey | May 8, 2018 | BIA, Blog, Mobile-Social
Today’s marketers and agencies have been hard at work with media and data intelligence companies to develop audience targeting matched to strategic consumer segmentation profiles. The goal is to align audience targeted media buys with relevant creative...
by Suzanne Ackley | May 7, 2018 | BIA, Blog, Mobile-Social, SAM, SMBs
80% of small businesses use social media for advertising and promotion, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Social Media Advertising and Small Businesses. This includes free social media channels, such as a...
