by Suzanne Ackley | Apr 26, 2018 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
BIA Advisory Services reported that video advertising in local will continue to outpace local advertising in growth for the next five years. Mobile local video is growing at 14.4% compound annual growth rate (CAGR) as increased consumer mobile usage is making location...
by Rick Ducey | Apr 5, 2018 | BIA, Blog, Mobile-Social, SAM, SMBs
BIA’s Local Commerce Monitor reveals that 45.1 percent of SMBs use mobile apps. These SMBs rate this marketing channel highly in terms of ROI for their ad spend. Overall, about half (49 percent) rate their investments in mobile apps as returning as least 10x...
by Suzanne Ackley | Mar 14, 2018 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
61.4% of small businesses that advertise on TV or cable had a video produced in the last 12 months, according to data from BIA’s Local Commerce Monitor™ (LCM) survey, which is more than double the average from the full sample (26.3%). Where are they posting...
by Suzanne Ackley | Mar 7, 2018 | BIA, Blog, Mobile-Social, SAM, SMBs
Entertainment small businesses use numerous (average 10) channels to promote their venues and services so it’s no surprise they lean toward digital and social media. Their top three most used media channels for advertising and promotion are digital and either...
by Suzanne Ackley | Jan 30, 2018 | BIA, Blog, Mobile-Social, SAM, SMBs
Core franchisees* spent an average of $2,009 on advertising and promotion in 2017, while Plus Spender franchisees* spent an average of $86,275, according to Wave 21 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). Over 3/4 of franchisees...
by Suzanne Ackley | Jan 23, 2018 | BIA, Blog, Mobile-Social, SMBs, Verticals
Small businesses use technology and tools along with their advertising and marketing to run their businesses. Depending on the type of small business there are differences in what they use and adopt. We delve into the differences and similarities of small businesses ...
