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Local Radio Comes in Fifth Most Significant Local Ad Platform in 2017

Local Radio Comes in Fifth Most Significant Local Ad Platform in 2017

by Mark Fratrik | Apr 6, 2018 | BIA, Blog, Radio, SAM

Transaction Volume High and Top Billing Radio Stations Remain the Same Our first edition of Investing In Radio® Market Report reports that the radio industry reported a 9.7% percent increase in online revenues, compared with a slight decline in over-the-air income of...
One Big Radio Deal and a Continuous TV Deals Defined 2017.  Now, Trending Factors for 2018

One Big Radio Deal and a Continuous TV Deals Defined 2017. Now, Trending Factors for 2018

by Mark Fratrik | Jan 19, 2018 | BIA, Blog, Broadcast, Radio

In terms of radio and television station transactions, the past year was strong but not overwhelming. As shown in the year end totals, BIA/Kelsey reports that the total number of television stations sold in 2017 were 107 for a total value of nearly $4.7 billion. For...
Smallest of Small Businesses Spend The Most on Traditional Advertising

Smallest of Small Businesses Spend The Most on Traditional Advertising

by Suzanne Ackley | Apr 26, 2017 | BIA, Blog, Broadcast, Mobile-Social, Newspapers, Radio, SAM, SMBs

Core small businesses, those who spend less than $25,000 annually on advertising and promotion, had an average advertising budget of $5,504 in 2016, according to our Local Commerce Monitor™ survey of small businesses (Q3/2016). LCM dives into their spending,...
CBS Radio Stations Have Narrow Victory in Dallas-Fort Worth Radio Market

CBS Radio Stations Have Narrow Victory in Dallas-Fort Worth Radio Market

by Suzanne Ackley | Apr 4, 2017 | BIA, Blog, Conferences, Local Advertising Forecast, Radio

Broadcast radio advertising revenues in the Dallas-Ft. Worth radio market reached $306.4 million in 2016, according the first quarter edition of BIA/Kelsey’s 2017 Investing In Radio® Market Report. This $306.4 million revenue estimate, which only includes over-the-air...
Hubbard’s WTOP is Top of the Radio Heap

Hubbard’s WTOP is Top of the Radio Heap

by Suzanne Ackley | Mar 31, 2017 | BIA, Blog, Local Advertising Forecast, Radio

Hubbard Radio, LLC’s WTOP-FM has firmly planted itself atop BIA/Kelsey’s list of radio stations with the highest estimated gross revenue in 2016, according the first quarter edition of BIA/Kelsey’s 2017 Investing In Radio® Market Report. WTOP-FM, a staple...
Syracuse, NY: Yet Another Example of the Increased Competition Radio Broadcasters are Facing

Syracuse, NY: Yet Another Example of the Increased Competition Radio Broadcasters are Facing

by Mark Fratrik | Mar 17, 2017 | BIA, Blog, Local Advertising Forecast, Radio

Over the air radio broadcasters find themselves in an increasingly competitive marketplace for both listeners and advertisers. Satellite delivered audio programming, podcasts, and internet streaming services and online and mobile apps all provide alternatives for...
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