by Suzanne Ackley | Nov 28, 2018 | BIA, Blog, SAM, SMBs
Video is a key marketing tool driving consumer purchases, particularly among millennials, according to Brightcove’s 2018 Video Marketing Survey. 76% of all consumers surveyed reported they made a purchase after viewing a video. If you look at just millennials...
by Celine Matthiessen | Nov 14, 2018 | BIA, Blog, SAM, SMBs
We kicked off this week with a webinar covering advertising trends of local businesses along with a great presentation on how businesses need to adjust their SEO and content for voice search. Local businesses are using multiple channels to keep up with where...
by Celine Matthiessen | Oct 31, 2018 | BIA, BIA ADVantage, Blog, Radio, SAM
Consumers adoption of technology challenges advertisers and marketers to always look ahead for what new technology will capture their attention. With 180 million people listening monthly, streaming audio is becoming more prevalent. According to Edison Research, 64% of...
by Celine Matthiessen | Oct 24, 2018 | BIA, Blog, SAM
Emarketer recently reported that more than half of all Americans use Facebook and that has increased only by 0.9% since last year according to their estimates. The growth is primarily driven by the older demographic (boomers, Gen Xers and millennials) with younger...
by Celine Matthiessen | Oct 18, 2018 | BIA, BIA ADVantage, Blog, Mobile-Social, SAM, SMBs
All size businesses direct almost two-thirds of their marketing dollars into activating local media ad platforms and the remainder into promotions. For businesses with 500 or more employees, this spending averages $4.48 million for advertising and $2.18 million on...
by Suzanne Ackley | Aug 20, 2018 | BIA ADVantage, Blog, SAM, SMBs
BIA will be releasing results of a newly designed survey including local, and now multi-location/regional and national, businesses that target local audiences in their advertising and marketing. The new survey series, Survey of Advertising and Marketing – SAM,...
