by BIA Advisory Group | Jun 21, 2016 | Blog, Conferences, Mobile-Social, SMBs
It may sound obvious but most local media companies don’t do it: “Have the local business owner’s interests at heart,” says Jef Biesman. As VP of Customer Marketing and Acquisition at YP, he has perhaps more perspective than anyone in local...
by Suzanne Ackley | Jun 16, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Earlier this week Microsoft acquired social media networking site LinkedIn for $26.2 billion. With the acquisition, Microsoft CEO Mr. Satya Nadella says the company plans to combine the programs (such as Microsoft’s Office and Office 365) and professional...
by Suzanne Ackley | Jun 15, 2016 | BIA, Blog, SAM, SMBs
Nearly one in four small and medium-sized businesses offer a loyalty program according to our Local Commerce Monitor™ (LCM). Top industries that use loyalty are retail, construction/contracting, and accounting/bookkeeping. While there are a large number of...
by BIA Advisory Group | Jun 8, 2016 | BIA, Blog, Conferences, SMBs
Transforming ad sales from legacy media to digital aint easy. This can be seen in the relatively low success rate among media companies that sell both. This was the topic of a panel at the recent BIA/Kelsey ENGAGE (video below). But despite the low success rate,...
by Suzanne Ackley | Jun 8, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
In our Local Commerce Monitor™ (LCM) survey of small- and medium-sized businesses (SMBs) the use of social media by SMBs overall is strongly driven by Facebook. Seven out of ten SMBs in our full sample* report using at least one of the different social media...
by Celine Matthiessen | Jun 2, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Instagram is being used by more small businesses. According to our Local Commerce Monitor ™ social media, especially newer channels like Instagram, are very appealing to small businesses. In our survey 11% of SMBs say they use Instagram and the majority report...
