by Celine Matthiessen | Apr 7, 2016 | BIA, Blog, SAM, SMBs
Very small businesses (VSBs) compete on digital channels because they take advantage of the large amount of free digital advertising and marketing available. In our Local Commerce Monitor™ (LCM) survey of small businesses, VSBs are defined as small businesses...
by Suzanne Ackley | Apr 6, 2016 | BIA, Blog, Broadcast, SAM, SMBs
Of the SMBs in BIA/Kelsey’s Local Commerce Monitor survey of small and medium businesses that use video* for advertising and promotion, nearly half (45.6%) say they made it themselves, a quarter (24.4%) say they have a custom produced video, and less than 20% have a...
by Celine Matthiessen | Mar 31, 2016 | BIA, Blog, SAM, SMBs
According to our Local Commerce Monitor™ data the main driver of adoption of new technology for SMBs is cost and ease of use. Ascend2 and Research Partners in their recent State of Digital Marketing/SMB Benchmarks 2016 look deeper into the what and why SMBs...
by Suzanne Ackley | Mar 30, 2016 | BIA, Blog, SAM, SMBs
Facebook reigns supreme as the most popular channel used for advertising and promotion by the vast majority of SMBs in BIA/Kelsey’s Local Commerce Monitor survey of small and medium businesses. But for SMBs in the Professional Services* vertical, LinkedIn is the...
by Suzanne Ackley | Mar 23, 2016 | BIA, Blog, SAM, SMBs
When it comes to choosing media for advertising or promotion, small businesses that use co-op advertising programs are like other SMBs in our Local Commerce Monitor survey — a Facebook page is the most used. As shown in the chart below, SMBs that use co-op...
by BIA Advisory Group | Mar 18, 2016 | BIA, Blog, SMBs, Vantage Point
This is the latest in BIA/Kelsey’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please...
