by Suzanne Ackley | Mar 17, 2016 | BIA, Blog, SAM, SMBs, Verticals
There are some basic differences between SMBs that prefer “Do It With Me” and “Do It For Me” (DIWM/DIFM) models for digital advertising and those that opt for a “Do It Myself” (DIY) model. For example, DIWM/DIFM SMBs are typically...
by Suzanne Ackley | Mar 16, 2016 | BIA, Blog, SAM, SMBs
38.6% of the advertising budgets of SMBs that prefer “Do It With Me” or “Do It For Me” (DIWM/DIFM) models for digital advertising went toward digital media in the past 12 months. This is up from our previous year (32.2%) and is expected to rise...
by BIA Advisory Group | Mar 14, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
“The challenge now facing media resellers is how to adapt and educate their sales teams, as well as update their value propositions to sell social media-based SMB lead generation products and solutions. This is a change in the reseller script for social...
by Suzanne Ackley | Mar 9, 2016 | BIA, Blog, Radio, SAM, SMBs
30.0% of SMBs that advertise on radio receive co-op advertising funds, according to data from Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses, compared to only 13.6% of overall SMBs in the survey. 31.3% of these radio SMBs receiving...
by BIA Advisory Group | Mar 8, 2016 | BIA, Blog, SMBs
Booker, a New York-based scheduling, customer-management, marketing and payments provider for service-industry small businesses, announced today it has completed its acquisition of Fredrick, an intelligent marketing automation tool for appointment-based businesses....
by Celine Matthiessen | Mar 3, 2016 | BIA, Blog, SAM, SMBs
Only 45% of SMBs track analytics and the others give the reason that they don’t have time, experience or budget to track analytics according to an infographic from SCORE.org. In our Local Commerce Monitor 19 survey of small businesses, SMBs say they want to use...
