by Celine Matthiessen | Jan 8, 2019 | BIA, Blog, SAM, SMBs
National brands are expected to spend $62.7 billion in 2019 to target local consumers, according to BIA’s latest report. While national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly...
by Suzanne Ackley | Dec 19, 2018 | BIA, Blog, Broadcast, Radio, SAM, SMBs
More than half of radio advertisers (53.4%) are planning to increase their advertising spend in 2019, compared to only 35% of the businesses in our annual SAM™ survey. Radio advertisers use an average of 13 different media channels for advertising. What do they...
by Suzanne Ackley | Dec 12, 2018 | Blog, SAM, SMBs
More than 40% of US small businesses (SMBs) sell brands or branded products that potentially qualify for co-op funding. Local media and marketing sellers have a significant revenue opportunity in helping eligible SMBs access co-op programs. But many media sellers...
by Suzanne Ackley | Dec 5, 2018 | BIA, Blog, SAM, SMBs
For many businesses, large and small, marketing is confusing and stressful. What media works best? What can they afford? Do they stick with what has worked in the past or try something new? We looked at large and small businesses from BIA’s SAM™ survey to...
by Suzanne Ackley | Nov 28, 2018 | BIA, Blog, SAM, SMBs
Video is a key marketing tool driving consumer purchases, particularly among millennials, according to Brightcove’s 2018 Video Marketing Survey. 76% of all consumers surveyed reported they made a purchase after viewing a video. If you look at just millennials...
by Celine Matthiessen | Nov 14, 2018 | BIA, Blog, SAM, SMBs
We kicked off this week with a webinar covering advertising trends of local businesses along with a great presentation on how businesses need to adjust their SEO and content for voice search. Local businesses are using multiple channels to keep up with where...
