by Suzanne Ackley | Feb 3, 2016 | BIA, Blog, SAM, SMBs
SMBs are putting a bigger share of their advertising budget towards digital media, according to BIA/Kelsey’s Local Commerce Monitor (LCM)™, Wave 19, survey of small-and-medium businesses. When looking at the data by vertical category (Professional...
by Celine Matthiessen | Feb 3, 2016 | BIA, Blog, SAM, SMBs
In the second year of examining franchises in BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 19 survey of small and medium-sized businesses, franchisees are increasingly using small agencies for their advertising and marketing. See the infographic below...
by Suzanne Ackley | Feb 2, 2016 | BIA, Blog, Newspapers, SAM, SMBs, Verticals
Home and Trade Services* SMBs use an average of 6 different channels for advertising, including print yellow pages, newspapers, direct mail and community sponsorships. While Facebook was the most popular channel used, print yellow pages, newspapers, direct mail and...
by BIA Advisory Group | Jan 29, 2016 | BIA, Blog, SMBs
Retail beacons have gotten lots of attention and excitement over the past 24 months — most of it pre-mature. But it’s a technology that is starting to gain realistic adoption, and holds lots of promise for the perennial local challenge of offline...
by Suzanne Ackley | Jan 27, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
According to BIA/Kelsey’s Local Commerce Monitor (LCM), survey of small- and medium-sized businesses, the higher spending Plus Spender SMBs* had an average annual spend of $75,169 for advertising and promotion. The Plus Spenders spent an average of 17.8% of...
by BIA Advisory Group | Jan 26, 2016 | BIA, Blog, SMBs
At BIA/Kelsey SMB in September, we zeroed in on the trend that local isn’t just about advertising and marketing… it’s also software that helps local businesses operate. That can include payment processing, inventory, ecommerce and of course...
