by Rick Ducey | Jan 21, 2020 | BIA, BIA ADVantage, Blog, Broadcast, CTV/OTT
NextGen TV, nee ATSC 3.0, may be emerging from an identity crisis. What is it and how is it different from everything else in TV land? Two events kicking off the New Year created a bit more clarity. We’re still in the you say “toe may toe” and I say...
by Celine Matthiessen | Dec 10, 2019 | BIA, BIA ADVantage, Blog, Broadcast, Local Advertising Forecast, Mobile-Social, Verticals
Financial businesses are a huge segment of local targeted ad spend and include businesses like auto insurance, financial planners, credit unions and mortgage brokers. Businesses in financial are heavily invested in advertising that targets their potential customers....
by Suzanne Ackley | Nov 20, 2019 | Blog, Broadcast, Local Advertising Forecast
Automotive advertising is increasing in 2020. In its latest vertical industry report, “Automotive Industry: Insights Into Local Advertising 2020,” BIA Advisory Services estimates that businesses in the automotive vertical will spend $15.8 billion on local...
by Suzanne Ackley | Nov 12, 2019 | BIA, Blog, Broadcast, Vantage Point
Paul Connolly, President of Connolly Network Insight & Strategic Advisor to BIA In this edition of BIA Advisory Services’ Vantage Points series, Paul Connolly, President of Connolly Network Insight and strategic advisor to BIA, shares keen insights...
by Suzanne Ackley | Nov 6, 2019 | BIA, BIA ADVantage, Blog, Broadcast, CTV/OTT, Local Advertising Forecast, Political Advertising
For 2020 political and over-the-top (OTT) advertising, and growth in mobile and social ads, will be key ingredients for local media’s 5.5% growth from 2019. BIA estimates total local advertising revenue in the U.S. will reach $161.1 billion in 2020, up from...
by Suzanne Ackley | Aug 20, 2019 | BIA, BIA ADVantage, Blog, Broadcast, Political Advertising, Radio
Over-the-air radio will earn 5% of all political dollars in local BIA Advisory Service estimates $6.55 billion will be spent on local political advertising in 2020, with radio getting $312 million of local political advertising spend in 2020.The markets getting the...
