by Rick Ducey | Aug 16, 2019 | BIA, Blog, Broadcast, CTV/OTT
Inside the local TV broadcast industry there has been speculation, aspiration, excitement, and hard work bringing to market the new capabilities of Next Gen TV. Most broadcasters are at least optimistic if not fully bullish about new growth and competitive...
by Suzanne Ackley | Aug 13, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
Television viewers in Maine and Nevada should be prepared to be bombarded with political advertising, according to data from BIA Advisory Services. BIA estimates that almost half (47%) of $6.55 billion in political advertising dollars in 2020 will go to local...
by Suzanne Ackley | Aug 5, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
Over-the-air TV will earn 47% of political ad spend in local markets. BIA Advisory Service estimates $6.55 billion will be spent on local political advertising in 2020, with over-the-air TV receiving the largest share of $3.08 billion – 47% of total political...
by Suzanne Ackley | Jul 9, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social, Political Advertising, Radio
An early start to the 2020 election, a strong economy, and most notably, increases in mobile and mobile-social advertising is driving the $148.8 billion estimate for local ad spend. BIA is raising its original estimate put out earlier this year slightly an has an...
by Rick Ducey | May 30, 2019 | BIA, Blog, Broadcast
It is possible that the local TV market is in the early throes of reinventing itself, for real. Climate change is real in local TV. The key ingredients are in place. The incumbent local video players are the local TV groups and MVPDs. Local TV groups are transitioning...
by Celine Matthiessen | May 29, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social
BIA’s Managing Director, Rick Ducey briefed the attendees at Media Finance Focus 2019 event on the current and future of Spot TV Sales Automation, here are some of the key highlights from his presentation. The local TV industry’s efforts to automate...
