by Thomas Buono | Aug 28, 2018 | BIA ADVantage, Blog, Broadcast
It’s budgeting season and many of our clients have expressed their concern about next year and beyond. Both certain and uncertain dynamics are at play involving recurrent influences (i.e., politics, Olympic games) and the continuous changes (i.e., digital, consumer...
by Rick Ducey | Aug 28, 2018 | BIA, Blog, Broadcast, CTV/OTT
While local TV groups and MVPDs strive to achieve significant revenue growth with their traditional advertising products, progress can be hampered by the increased spend shifting to digital ad platforms in local markets. BIA forecasts that digital media will increase...
by Rick Ducey | Jul 11, 2018 | BIA, Blog, Broadcast, CTV/OTT
BIA Advisory Service’s released our latest report in the advanced TV series, Advanced TV and Innovation in Local Markets. To dig into the current marketplace trends and get informed views about what the leading indicators are and what we should expect to see,...
by Suzanne Ackley | Jun 14, 2018 | BIA, Blog, Broadcast, Conferences, Mobile-Social
Los Angeles may be the second largest market in terms of population, but BIA’s advertising forecast puts it firmly in 1st place in terms of local advertising spend -with BIA projecting $9.1 Billion in 2018. That’s almost half of the $18.8 Billion in local...
by Rick Ducey | Jun 4, 2018 | BIA, Blog, Broadcast, SAM, SMBs
Small and medium-sized businesses (SMBs) have out-sized marketing power with the range of integrated advertising technology (adtech) and marketing technology (martech) platforms that are affordable for businesses with less than 100 employees. For any business to...
by Rick Ducey | Jun 4, 2018 | BIA, Blog, Broadcast, SAM, SMBs
Small and medium-sized businesses (SMBs) have out-sized marketing power with the range of integrated advertising technology (adtech) and marketing technology (martech) platforms that are affordable for businesses with less than 100 employees. For any business to...
