by BIA Advisory Group | Jan 18, 2017 | BIA, Blog, Broadcast, Verticals
The Interactive Advertising Bureau, with Research Now, released a study last Friday that explores marketing lift from combinations of traditional and digital channels. The controlled study examined brand recognition and recall in two markets, for a new automobile...
by BIA Advisory Group | Jan 18, 2017 | BIA, Blog, Broadcast, Verticals
The Interactive Advertising Bureau, with Research Now, released a study last Friday that explores marketing lift from combinations of traditional and digital channels. The controlled study examined brand recognition and recall in two markets, for a new automobile...
by BIA Advisory Group | Jan 11, 2017 | BIA, Blog, Broadcast, Mobile-Social
What’s the BIA/Kelsey analyst outlook for 2017? Like we do every year, predictions have been made and brought together across BIA/Kelsey analyst coverage areas. And the report publishes today. In addition to the sneak peek provided last week, four of the...
by Rick Ducey | Nov 18, 2016 | BIA, Blog, Broadcast
“Industry consolidation has mitigated local market analysis and study,” BIA/Kelsey’s executive-in-residence Maribeth Papuga argued in yesterday’s webinar “New Localism: Why Local Markets Are Best Positioned for Growth.” Papuga, a...
by Celine Matthiessen | Oct 13, 2016 | BIA, Blog, Broadcast, SAM, SMBs
Small businesses use multiple channels for advertising and promotion, both paid and free. In our most recent Wave 20 of the Local Commerce Monitor™ (3Q/2016) small businesses that use broadcast in their mix of advertising have big advertising budgets that have...
by Rick Ducey | Oct 7, 2016 | BIA, Blog, Broadcast
BIA/Kelsey will be speaking at NAB Show New York Nov 9-10 on two panels to share data and insights on trends and revenue strategies for programmatic local TV and next generation TV, aka ATSC 3.0. Let me know if you’re planning to attend and let’s meet-up....
