by Mark Fratrik | Aug 17, 2016 | BIA, Blog, Broadcast, Radio
On July 29th, the FCC opened a window for FM translator sales. Each week, we will report on activity throughout the open window period that ends in late October. More details and analysis are here. _______ Since the July 29th window opening for FM translators, there...
by Rick Ducey | Jun 22, 2016 | BIA, Blog, Broadcast
The National Association of Broadcasters is placing bets on the broadcasting industry’s future by offering cash awards of up to $20K in its PILOT Challenge for those submitting winning ideas that present innovative value propositions to both the audience and...
by BIA Advisory Group | Jun 14, 2016 | BIA, Blog, Broadcast, Vantage Point
This is the latest in BIA/Kelsey’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please...
by Suzanne Ackley | May 25, 2016 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
Larger SMBs, those spending more than $25,000 annually on advertising and promotion, are known as Plus Spenders in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses. These Plus Spenders spend an average $75,169 annually for...
by Suzanne Ackley | May 11, 2016 | BIA, Blog, Broadcast, Mobile-Social, SAM, SMBs
Smaller SMBs, otherwise known as Core SMBs in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses, spend an average $2,471 annually for advertising and promotion. As you can see in the table below, Core SMBs that use social...
by Celine Matthiessen | Apr 28, 2016 | BIA, Blog, Broadcast, SAM, SMBs
Nielsen’s latest Watch Report on the media touch points of digital shoppers found live TV, specifically local news and broadcast, continues to be an effective medium to reach digital auto shoppers. According to Nielsen, consumers’ decisions like shopping...
