by Suzanne Ackley | Jul 7, 2022 | BIA, Blog, Broadcast, Local Advertising Forecast
In what should come as a surprise to absolutely no one, Nexstar Broadcasting remains the Top TV station group by total revenue in 2021. With nearly $4 billion in total revenue (nearly $1.9 billion in advertising revenue and $2.1 billion in estimated retransmission*...
by Mark Dugan | Jun 24, 2022 | BIA, BIA Podcast, Blog, Broadcast
Michelle Duke, President of the NAB’s Leadership Foundation and the NAB’s Chief Diversity Officer, recently joined Nicole Ovadia, BIA’s VP of Forecasting and Analysis for a Leading Local Insights podcast interview. Michelle has been with the NAB since 2005 and...
by Rick Ducey | Jun 9, 2022 | BIA, BIA Podcast, Blog, Broadcast, Radio
As part of welcome and burgeoning Diversity, Equity, Inclusion (DEI) initiatives, marketers and agencies are making commitments to invest more of their ad spending in minority owned media. The problem has been finding a definitive listing of these media. According to...
by Suzanne Ackley | Mar 28, 2022 | BIA, BIA Podcast, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Verticals
In the latest episode of BIA’s Leading Local Insights podcast, Before and After COVID – A Look at Legal Services Local Ad Spending, BIA’s Senior Research Analyst Suzanne Ackley examines the ad spend and media selections of businesses in the legal services...
by Rick Ducey | Mar 3, 2022 | BIA, BIA ADVantage, Blog, Broadcast, Verticals
TVB’s Brad Seitter, EVP Business Development moderated a members-only session exploring how local TV sellers can drive growth opportunities by developing strategies from TVB’s proprietary Purchase Funnel Study and BIA Advisory Services forecasts....
by Rick Ducey | Dec 2, 2021 | BIA, Blog, Broadcast
BIA evaluated three datacasting revenue scenarios: High, Middle and Low cases utilizing 7 Mbps, 5 Mbps, or 3 Mbps of ATSC 3.0 data capacity. BIA’s non-core datacasting revenue forecast estimates the Middle Case scenario will produce revenue rising to $10.7B...
