by Thomas Buono | Jun 10, 2020 | Blog, Broadcast, COVID Pandemic
In the last several weeks, we have had incredible marketplace discussions with business leaders who have described the pandemic alternately as an accelerator, a suppressor and some as both, depending on their perspective. Certainly, the pandemic has changed the way we...
by Mark Fratrik | Jun 10, 2020 | BIA, Blog, Broadcast, Local Advertising Forecast, Radio
As we progress thru the pandemic, station sales have been weak, both in terms of the number and value. For example, 34 radio sold for $4 million in May. Station sales as of May 31, 2020 Transaction Values as of May 31, 2020 If the economy rebounds quicker, as the...
by Suzanne Ackley | May 21, 2020 | BIA, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Political Advertising
BIA has lowered its 2Q 2020 forecast for local media advertising. BIA is now forecasting that local TV ad spend in 2020 will be $18.5 billion, with $17 billion attributable to over-the-air revenue and $1.5 billion for digital revenue. BIA is also predicting local TV...
by Rick Ducey | May 21, 2020 | BIA, Blog, Broadcast, CTV/OTT
The NAB Show Express launched its virtual sessions last week, including one organized by BIA Advisory Services: Strategies and Case Studies in Advanced TV Ad Selling. It featured NBCU Owned Stations’ Shawn Makhijani, head of strategy and business development for...
by Mark Fratrik | May 19, 2020 | BIA, Blog, Broadcast, Radio
As we muddle through the COVID-19 pandemic, station sales are not strong, especially for Radio. The following chart shows year-to-date transactions of 2020 compared to 2019. So far this year, there has not been any large television group sale as was the case in 2019...
by Lauren Ross | Apr 27, 2020 | BIA, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast
The COVID-19 crisis has wreaked havoc on the U.S. economy as evidenced by the S&P 500 Price Index having fallen by 33.9% between February 19 and March 23. As a result, GDP is expected to decline by 3% nationwide in 2020 (as of 4/15/20). While there is...
