by MacKenzie Lovings | Jan 18, 2023 | BIA, BIA Podcast, Blog, Local Advertising Forecast, Verticals
Last November, BIA issued its 2023 U.S. Local Advertising Forecast, which provides our expectations on nationwide ad spend across all media and key business verticals. The forecast indicates that our analysts expect a slight decline of in local advertising in 2023...
by MacKenzie Lovings | Oct 26, 2022 | BIA, BIA Podcast, Blog, Local Advertising Forecast, Verticals
With the holiday shopping season starting earlier than ever, all eyes are on Retail stores and their outlook for ad spending. BIA has been tracking expectations in our U.S. Local Advertising Forecast and have issued our analysis in a two-part report series that looks...
by Suzanne Ackley | Aug 12, 2022 | BIA, Blog, Broadcast, Local Advertising Forecast, Verticals
The pandemic hit Legal Services’ local advertising spend hard in 2020 dropping from $7B in 2019 to only $5B in 2020. 2022 shows a healthy rebound with 2022 local ad spend forecast to surpass its pre-pandemic 2019 levels. Legal Services in 2022 will increase ad...
by Suzanne Ackley | Mar 28, 2022 | BIA, BIA Podcast, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Verticals
In the latest episode of BIA’s Leading Local Insights podcast, Before and After COVID – A Look at Legal Services Local Ad Spending, BIA’s Senior Research Analyst Suzanne Ackley examines the ad spend and media selections of businesses in the legal services...
by Rick Ducey | Mar 3, 2022 | BIA, BIA ADVantage, Blog, Broadcast, Verticals
TVB’s Brad Seitter, EVP Business Development moderated a members-only session exploring how local TV sellers can drive growth opportunities by developing strategies from TVB’s proprietary Purchase Funnel Study and BIA Advisory Services forecasts....
by Suzanne Ackley | Sep 1, 2021 | BIA ADVantage, BIA Podcast, Blog, COVID Pandemic, Local Advertising Forecast, Verticals
In the latest episode of BIA’s podcast, Leading Local Insights, Auto Part II: Top Ad Channels for Automotive Sub-Verticals in 2021, BIA industry analyst Suzanne Ackley further examines the ad spend and media selections of businesses in the automotive vertical. In the...
