by Suzanne Ackley | Jun 14, 2017 | BIA, Blog, SAM, SMBs, Verticals
Entertainment small businesses lead the way in committing more ad dollars to their digital marketing, more than any other vertical, Small businesses in the entertainment* vertical are allocating nearly half of their advertising budget to digital advertising, according...
by Suzanne Ackley | May 31, 2017 | BIA, Blog, SAM, SMBs, Verticals
Despite the strong growth of digital and mobile media advertising, small businesses in the Home and Trade vertical (construction/contracting, plumbers, HVAC, etc.) continue to prefer traditional media channels for advertising and promotion, according to data from...
by Suzanne Ackley | May 10, 2017 | BIA, Blog, Broadcast, Conferences, Local Advertising Forecast, Mobile-Social, Verticals
Local advertising in California will reach $18.5 billion in 2017 across 12 geographic markets (including Los Angeles, San Francisco and Sacramento), according to BIA/Kelsey’s local market advertising forecast. Businesses in retail, automotive and general services...
by BIA Advisory Group | Jan 18, 2017 | BIA, Blog, Broadcast, Verticals
The Interactive Advertising Bureau, with Research Now, released a study last Friday that explores marketing lift from combinations of traditional and digital channels. The controlled study examined brand recognition and recall in two markets, for a new automobile...
by BIA Advisory Group | Jan 18, 2017 | BIA, Blog, Broadcast, Verticals
The Interactive Advertising Bureau, with Research Now, released a study last Friday that explores marketing lift from combinations of traditional and digital channels. The controlled study examined brand recognition and recall in two markets, for a new automobile...
by Suzanne Ackley | Jul 13, 2016 | BIA, Blog, SAM, SMBs, Verticals
In BIA/Kelsey’s Local Commerce Monitor™ nearly a third of small businesses in the financial services vertical opt for a “do it with/for me” model. This is the largest percent among our vertical categories with most opting for “do it myself”....
