Across all the areas we cover in local media, it’s interesting and insightful to see what topics rise to the top. In 2022, most favored topics included discussions around CTV and its growing attractiveness to advertisers, growth in Over-the-Top (OTT) advertising, the top media channels for political advertising, the emerging areas of opportunity for local TV datacasting and how the shaky economy might affect advertising expectations for 2023.
In case you missed or want to rewatch/reread our coverage on any of these topics, below you’ll find links to our top three podcast episodes, webinars and blog posts from 2022.
Then, stay tuned. This year along with continuing our analysis on these important areas, we’ll be rolling out new insights to offer deeper dives into digital out-of-home (DOOH), sales strategies and techniques that are unique to the local advertising marketplace, and new regional advertising analysis and economic assessments.
PODCASTS
Opportunities and Growth in Out-of-Home Advertising: Talon America’s CEO Jim Wilson offers his insights into the diverse operations of the out-of-home advertising ecosystem. Listen Now
Planning and Executing CTV Campaigns: Brian Hunt, head of OTT and CTV Advertising for Sinclair, gives us his insights into the best ways to plan and execute CTV campaigns. Listen Now
NextGen TV Datacasting: What’s Ahead for Local TV: Mark O’Brien, President & CTO of SpectraRep, shares his perspective on local TV and discusses non-core revenue opportunities. Listen Now
WEBINARS
2022 Winning Local Media Series: Out-Of-Home (OOH): This webinar focused on the resurgence of OOH and DOOH (Digital-Out-Of-Home) local advertising following the pandemic. It also featured guest Anna Bager President and CEO of OAAA. Watch Now
2022 Winning Local Media Series: Recession-Proof Opportunities: In this webinar, BIA and SalesFuel looked ahead to 2023 to identify the top recession-proof vertical opportunities for local sellers. Watch Now
2022 Winning Local Media Series: Over-The-Top (OTT): This webinar examined the business verticals like Hospitals, Dentists, Colleges & Universities, Legal, and Real Estate that are paying attention to and buying Over-the-Top (OTT) advertising. Watch Now
BLOGS
$1 Billion in Local Ad Spending Up for Grabs, Is CTV the Answer? With stricter privacy policies on Apple affecting ad sales, CTV could be becoming more attractive to advertisers. BIA is tracking in its U.S. Local Ad forecast. Read Blog Post
TV OTA and Digital Top Two Political Ad Platforms: Where did all the political Ad spend go this year? TV Over-the-Air and TV digital were two top media channels in BIA’s and AdImpact’s ad forecast. Read Blog Post
Programmatic Marketplace Growing Around OTT and Digital: Programmatic buying is delivering new types of access to a network of OTT ad inventory. It’s a fascinating extension for buyers and sellers. Read Blog Post
