BIA is partnering with Placer.ai to bring you an exclusive webinar: Revving Up: Automotive Market Ad Trends, Location Insights, and Customer Loyalty. In this webinar we’ll provide the building blocks for a playbook to drive local ad sales growth using local ad spending forecasts and geo-intelligence analytics.
Here’s a quick summary of the steps to sell and activate media we’ll discuss on the webinar:
- Find the ad spending. Determine where the local market advertising money in terms of dollar and percentage growth. BIA’s ADVantage platform delivers local ad forecasts that provide deep insights into the spending of 96 different business verticals in each market. By examining where verticals are spending their local media dollars across 16 digital and traditional media, categories can be prioritized by their spending amounts and growth rates.
- To effectively sell to auto industry businesses using BIA’s forecast data and Placer’s foot traffic data, focus on creating compelling data stories for media campaigns. Highlight how consumer behavior has shifted since the pandemic, impacting durable goods. Use precise trade area definitions to better understand the competitive landscape for dealership groups. Show how media sales teams can increase their share of wallet by aligning BIA’s spending data with Placer’s location analytics for cross-platform media strategies.
- Plan and activate the campaigns. Based on high spending or high growth rates for specific businesses, develop sales proposals targeting current and prospective customers in their actual business geographies, win business from competitors, and match your media plan and strategies to the marketing solutions you can provide.
- Measure results, discuss with client. Rinse and repeat. Staying close to updated spending and geo-intelligence analytics allows media sellers to be informed and effective marketing solution partners for local businesses. Determine what works or not, make the adjustments, and get the next ad campaigns in flight.
I’m excited to dive into all of this with Placer.ai to show how combining ad forecast data with foot traffic and loyalty insights can help businesses plan and execute effective sales and media campaigns. You can find webinar information and registration here.
To learn more about BIA and the ADVantage local market intelligence platform, click here or to contact us please send queries to sales@bia.com. For more information about Placer.ai and to reach their solutions team, click here.
