Broadcast radio advertising revenues in Washington, DC reached $325.7 million in 2015, according to BIA/Kelsey’s new Local Competition Report on the Washington, DC market. This $325.7 million revenue estimate, which only includes over-the-air revenue, is broken down by owner in the pie chart above. Hubbard Radio’s stations, including WTOP, were responsible for nearly a quarter of the radio revenue in the market — 24.6%. iHeartMedia’s stations trailed in second place with 19.7%. CBS Radio was the third highest billing radio owner in the market, with 16.4%.
This year’s list of top 10 highest revenue radio stations in the U.S. for 2015 hasn’t been released yet, but I can say that Hubbard’s WTOP is once again somewhere in the Top 10 despite Washington, DC being the 7th ranked market nationwide.
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*BIA/Kelsey definition of local advertising: all advertising platforms that provide access to local audiences for national, regional and local marketers.
This is the latest in BIA/Kelsey’s weekly Local Competition Report (LCR) Bytes Series. Pulled from the BIA/Kelsey forecasting database of paid media spending targeting local audiences, LCR Bytes highlight slices of advertising spending in various U.S. markets.
