Local market advertising* in the state of Texas will reach $13 billion this year across 19 television markets, according to the Media Ad View forecast published recently by BIA/Kelsey. Not surprisingly, the Dallas-Ft. Worth market tops the list with a whopping $3.9 billion, with Houston (which includes nearby Galveston) close behind with nearly $3.6 billion. At the other end of the list, Victoria comes in 19th with $47.5 million.
The 19 Texas television markets include:
- Dallas-Ft. Worth, TX
- Houston, TX
- San Antonio, TX
- Austin, TX
- Harlingen-Weslaco-Brownsville-McAllen, TX
- El Paso, TX
- Waco-Temple-Bryan, TX
- Tyler-Longview, TX
- Corpus Christi, TX
- Amarillo, TX
- Odessa-Midland, TX
- Lubbock, TX
- Beaumont-Port Arthur, TX
- Wichita Falls, TX -Lawton, OK
- Abilene-Sweetwater, TX
- Sherman, TX – Ada, OK
- Laredo, TX
- San Angelo, TX
- Victoria, TX
“Our Texas forecast reveals that advertisers still trend toward traditional print and broadcast advertising as their top choices, but are definitely consuming more mobile and other online opportunities, especially as location marketing technologies take hold and deliver on-the-spot advertising,” said Mark Fratrik, chief economist and SVP, BIA/Kelsey.
BIA/Kelsey will present its Texas market intelligence at its LOCAL IMPACT Dallas conference on Wednesday, April 5 in Dallas. The half day program will include speakers specializing in the local advertising marketplace, with a focus on location marketing, digital competition, and local advertising trends. Conference details and registration can be found here.
*BIA/Kelsey defines local advertising as all advertising platforms that provide access to local audiences for national, regional and local marketers.
