At our BIA LOCAL IMPACT Los Angeles event in July 2018, we featured a LaaS workshop where leading solution providers shared case studies demonstrating the ROI for national brands using data-driven tech platforms for local marketing activations.
Our goal in sharing these case studies is to educate brand marketers, their agencies, as well as local retailers and sellers about the specific kinds of campaign and economic goals that can be achieved by working with LaaS platform solutions. In our workshop we featured top executives from Ansira, Surefire Local, and Field Day.
The case studies from the workshop included examples from three categories: Auto, Home Improvement, and Restaurants.
In each case, national brands created the marketing goals and objectives but relied heavily on LaaS platform implementation and support to leverage local retailers. These platforms are designed to leverage both technology and data to bring local relevance and engagement at scale to brands in executions that offer efficiency, return on investment, and help create unique brand equity by building local personalities for major brands.
The challenges undertaken in the case studies, a explored in the report, include:
- Harnessing the full power of retail advertising investment to drive business results
- Create brand engagement with segments who are philanthropically-minded
- Leverage experiential marketing to foster community engagement in local events
- Drive lift in month-over-month same store sales
- Increase productivity of local marketing spending
- Increase promotion redemptions
- Drive lift in paid search traffic
- Drive lift in pay-per-click performance marketing
- Lead momentum increase
The results, as detailed in the respective case studies, are all very encouraging for the role LaaS platforms can play to help brands plan, activate, engage, and earn positive returns on their local marketing initiatives. We’ve made the findings available in the second report of our LaaS Series.
Click here to get complimentary copy of both LaaS reports.
Industry Solution Sponsor
2adpro, a global technology enabled marketing services company, providing local media solutions in the following areas: creative production, digital campaign management and adtech workflow consultation.
Questions? Please reach out to Pam Taylor, VP of North America at pam.taylor@2adpro.com.
