Anniversaries present a key moment to recognize the people behind one’s success. That is exactly what I’d like to do as BIA celebrates its 40th anniversary this September.
As I think about the 40 years, I am grateful for the team we have put together, the services we have provided to help clients and the relationships we have developed. Most gratifying is the feeling that we continually attempt to innovate, help clients, and provide an environment in which our team members can grow and succeed with their careers and family life. It has been an incredible four decades, and I am thankful for the hard work, dedication and “can do” attitude of my BIA team and the trust our clients and partners have given us.
I’d like to take this opportunity to offer a look at the driving forces that make up the cornerstones of our success story – Our Clients, Partners, and Team – while sharing a glimpse of what’s to come (and offering everyone one of our most popular ad reports as a thank you.)
Our Clients: The Drumbeat of Our Business
We have the privilege of working with many of the most remarkable organizations in the industry from traditional and digital media companies to local businesses to national brands, the government, and financial companies.
Whether it’s developing a comprehensive digital media strategy, navigating the complexities of a business sale, or identifying new opportunities for advertising revenue, we enjoy the back and forth with our clients and continuously learn from their perspectives, industry knowledge and foresights.
One of the company’s tenets the BIA team holds the highest is that our clients are more than just customers; they are our partners in success. I see my team living out this approach every day working collaboratively and openly. But we couldn’t do this without clients opening their doors and inviting us in to help with their most important projects.
My deep gratitude to all our past, present, and future clients. Our team looks forward to continued and future relationships that drive results.
Our Partners: Driving Industry Changes Together
BIA has formed tremendous partnerships with like-minded organizations that have afforded us even more opportunities to make a real difference in the media industry.
With the world of media constantly evolving, we have seen significant shifts in the industry, from the rise of digital media to the emergence of new advertising platforms. Adaptation and innovation are mandatory and that takes incredible thought, analysis, and expertise.
Through our partnerships with groups like the FCC, NAB, TVB, VAB, IAB, and companies like AdImpact, SalesFuel, Nielsen, Comscore and more – we are continuously collaborating to help our clients stay ahead of industry curves and make informed decisions that drive success.
Our Team: The Heart of the Company
The BIA Team is made up of incredible professionals who are the heart of our company. They are the ones who bring our company to life. Their hard work and dedication have earned them industry recognition and five stars in client surveys.
Like all businesses, we need to deliver ROI to our clients. I believe our team’s expertise in data-driven analysis and their commitment to delivering high-quality strategies and valuations is what sets us apart in the industry. Well versed in the economic drivers that shape the media landscape, our team is always finding innovative ways to help clients. As a result, we have built lasting relationships with our clients that have stood the proverbial test of time.
I am grateful for each (present and past) person’s contribution to our success. I also feel we are on the forefront of even more opportunities.
Looking Ahead: Guiding Local Business Excellence
As we celebrate our 40th anniversary, this milestone is not just about looking back, it’s about looking forward and remaining your trusted advisors. Our commitment is reflected in our refined tagline: BIA: Guiding Local Business Excellence.
The work our team is continuously doing to improve our services will deliver the data-driven insights, impactful growth strategies and sound valuations the media business needs today and in the future.
This fall, we’ll expand our forecasting service to launch a Share of Wallet: Performance Benchmarking Analysis. Our goal is to help traditional and digital media companies mobilize their salesforces with improved operational and strategic decision making, so I hope you’ll stay tuned.
And, as part of our “thank you” to the industry as we celebrate our anniversary milestone, we’d like to offer everyone a complimentary copy of the most popular report we publish – the Automotive Vertical Local Ad Report. Just click here to download. Please enjoy.
Here’s to the next chapter! I believe that together with our Clients, Partners, and Team, we will continue to achieve great things for many more decades. My personal thank you to everyone.
