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LOCAL MEDIA WATCH

The Nexus of All Things Local

$14.7 Billion Local Audio Market Ad Forecast Released by BIA

$14.7 Billion Local Audio Market Ad Forecast Released by BIA

by Rick Ducey | Mar 14, 2022

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$1 Billion in Local Ad Spending Up for Grabs, Is CTV the Answer?

$1 Billion in Local Ad Spending Up for Grabs, Is CTV the Answer?

by Rick Ducey | Mar 8, 2022

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Local TV’s Hot Sales Categories

Local TV’s Hot Sales Categories

by Rick Ducey | Mar 3, 2022

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TVOT 2022: Local CTV Sales Outlook Panel

TVOT 2022: Local CTV Sales Outlook Panel

by Rick Ducey | Jan 14, 2022

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ATSC 3.0 Non-Core Datacasting Revenue to Reach $10.7 Billion Annually by 2030

by Rick Ducey | Dec 2, 2021

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Vantage Points: Driving Better Results (Finally) for the Audience Measurement Situation

Vantage Points: Driving Better Results (Finally) for the Audience Measurement Situation

by Rick Ducey | Nov 9, 2021

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Leading Local Insights Podcast: The Rise of Audio in the Local Ad Market

Leading Local Insights Podcast: The Rise of Audio in the Local Ad Market

by Rick Ducey | Nov 4, 2021

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Auto industry supply chain, Tesla as maverick and cars as an ad platform. A podcast conversation with Roger Lanctot.

Auto industry supply chain, Tesla as maverick and cars as an ad platform. A podcast conversation with Roger Lanctot.

by Rick Ducey | Oct 26, 2021

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Leading Local Insights: Racial Justice in Media as Explained by Bob Branson, Pres/CEO, Multicultural Media, Telecom & Internet Council

Leading Local Insights: Racial Justice in Media as Explained by Bob Branson, Pres/CEO, Multicultural Media, Telecom & Internet Council

by Rick Ducey | Oct 25, 2021

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Auto industry supply chain, Tesla as maverick and cars as an ad platform. A podcast conversation with Roger Lanctot.

Leading Local Insights: Five Keys to Success in 2022

by MacKenzie Lovings | Oct 5, 2021

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Mid-Term Elections Expected to Bolster Local Broadcast TV Ad Revenues in 2022

Mid-Term Elections Expected to Bolster Local Broadcast TV Ad Revenues in 2022

by Suzanne Ackley | Oct 4, 2021

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OTT is Data-Driven Connected TV

OTT is Data-Driven Connected TV

by Rick Ducey | Sep 27, 2021

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