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LOCAL MEDIA WATCH

The Nexus of All Things Local

Local Video Ad Dollars Future is Growing

by Celine Matthiessen | Jul 18, 2019

The Value of Call Tracking Software and other Digital Marketing Tools

The Value of Call Tracking Software and other Digital Marketing Tools

by Celine Matthiessen | Jul 10, 2019

Automotive Drives the Need for Local TV Attribution – Topic of Upcoming Webinar on July 18

Automotive Drives the Need for Local TV Attribution – Topic of Upcoming Webinar on July 18

by Rick Ducey | Jul 10, 2019

2020 Elections Impacting $148.8 Billion Local Ad Spend for 2019

2020 Elections Impacting $148.8 Billion Local Ad Spend for 2019

by Suzanne Ackley | Jul 9, 2019

CPB Releases BIA Report on ATSC 3.0 and Public Media

CPB Releases BIA Report on ATSC 3.0 and Public Media

by Rick Ducey | Jun 18, 2019

TV Transactions Occurring at a Strong Pace while Radio Maintains

TV Transactions Occurring at a Strong Pace while Radio Maintains

by Mark Fratrik | Jun 14, 2019

Toto, We’re Not in Kansas Anymore. Local TV’s in Tornado Alley.

Toto, We’re Not in Kansas Anymore. Local TV’s in Tornado Alley.

by Rick Ducey | May 30, 2019

Examining TV Spot Sales Automation Initiatives

by Celine Matthiessen | May 29, 2019

Professional Services Are All About Targeting

by Celine Matthiessen | May 22, 2019

Do Smaller Sized Businesses Offer Opportunities for Local TV Sellers?

Do Smaller Sized Businesses Offer Opportunities for Local TV Sellers?

by Suzanne Ackley | May 9, 2019

The Value of Call Tracking Software and other Digital Marketing Tools

Vantage Points: CUMULUS MEDIA | Westwood One’s Chief Insights Officer Pierre Bouvard on Media Attribution: Radio’s ROI Exceeds Digital, TV

by Rick Ducey | Apr 30, 2019

WTOP-FM Top Billing Station in 2018 with 28% of DC Radio Revenue

by Suzanne Ackley | Apr 25, 2019

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