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LOCAL MEDIA WATCH

The Nexus of All Things Local

Building Your 2019 Revenue Budget: Part 2

Building Your 2019 Revenue Budget: Part 2

by Thomas Buono | Aug 28, 2018

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BIA Local Impact New York: What’s Trending in Local Advanced TV?

BIA Local Impact New York: What’s Trending in Local Advanced TV?

by Rick Ducey | Aug 28, 2018

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BIA Launches New Survey of Marketers Targeting Local Audiences, Includes National and Regional Marketers

BIA Launches New Survey of Marketers Targeting Local Audiences, Includes National and Regional Marketers

by Suzanne Ackley | Aug 20, 2018

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It’s Getting to be that Time of Year Again: Building Your 2019 Revenue Budget: Part 1

It’s Getting to be that Time of Year Again: Building Your 2019 Revenue Budget: Part 1

by Rick Ducey | Aug 8, 2018

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Online and Brick & Mortar Retail Spending $30.16 Billion in Local Ads in 2018

by Celine Matthiessen | Jul 20, 2018

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Local as a Service (LaaS) Firms Making Their Marks

Local as a Service (LaaS) Firms Making Their Marks

by Rick Ducey | Jul 12, 2018

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Innovation in Advanced TV in Local Markets Continues

Innovation in Advanced TV in Local Markets Continues

by Rick Ducey | Jul 11, 2018

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Local Digital Ad Sales are Growing- Sales Analytics Key to Capturing More Dollars

Local Digital Ad Sales are Growing- Sales Analytics Key to Capturing More Dollars

by Celine Matthiessen | Jun 14, 2018

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Local Digital Ad Sales are Growing- Sales Analytics Key to Capturing More Dollars

Los Angeles Automobile Dealers and Manufacturers Single Biggest Ad Spenders

by Suzanne Ackley | Jun 14, 2018

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Have We Been Trying to Capture Customer Loyalty in All the Wrong Ways?

Have We Been Trying to Capture Customer Loyalty in All the Wrong Ways?

by Rick Ducey | Jun 8, 2018

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Small Business Research – DIY Solutions vs. Paid Assistance

Small Business Research – DIY Solutions vs. Paid Assistance

by Suzanne Ackley | Jun 7, 2018

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NAB’s PILOT Examines the ATSC 3.0 Data Landscape and Broadcaster Opportunities

NAB’s PILOT Examines the ATSC 3.0 Data Landscape and Broadcaster Opportunities

by Rick Ducey | Jun 5, 2018

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