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LOCAL MEDIA WATCH

The Nexus of All Things Local

Leading Local Insights Podcast: Broadcast Optimism that Won’t Stay in Vegas: BIA’s Outtake on the 2024 NAB Show

Leading Local Insights Podcast: Broadcast Optimism that Won’t Stay in Vegas: BIA’s Outtake on the 2024 NAB Show

by MacKenzie Lovings | May 3, 2024

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BIA’s Hispanic Radio Directory Reveals Diversity of the Population, Formats and Ownerships

BIA’s Hispanic Radio Directory Reveals Diversity of the Population, Formats and Ownerships

by MacKenzie Lovings | May 2, 2024

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Vantage Points: Broadcast TV Sales is Broken

Vantage Points: Broadcast TV Sales is Broken

by Rick Ducey | Apr 11, 2024

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Economic Pulse – April 2024

Economic Pulse – April 2024

by Nicole Ovadia | Apr 9, 2024

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BIA Forecasts Record $11.1 Billion in Political Ad Spend in 2024

BIA Forecasts Record $11.1 Billion in Political Ad Spend in 2024

by Suzanne Ackley | Mar 21, 2024

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Economic Pulse: BIA’s Monthly Quick Take for March 2024

Economic Pulse: BIA’s Monthly Quick Take for March 2024

by Nicole Ovadia | Mar 13, 2024

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Retail Media Networks Pull Tighter on Closed Loop Marketing

Retail Media Networks Pull Tighter on Closed Loop Marketing

by Rick Ducey | Feb 21, 2024

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Local CTV and FAST Services Sales 2024 Outlook: Leading Local Insights Podcast

Local CTV and FAST Services Sales 2024 Outlook: Leading Local Insights Podcast

by Rick Ducey | Feb 2, 2024

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New Innovations in Local Healthcare Advertising: How Advanced Marketing Techniques are Shaping a $12B Market

New Innovations in Local Healthcare Advertising: How Advanced Marketing Techniques are Shaping a $12B Market

by Mark Dugan | Jan 23, 2024

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Direct Mail’s Value in a Multi-Touch World: A Conversation with Valpak CRO Jay Loeffler – Podcast

Direct Mail’s Value in a Multi-Touch World: A Conversation with Valpak CRO Jay Loeffler – Podcast

by Nicole Ovadia | Jan 18, 2024

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Economic Pulse: BIA’s Monthly Quick Take for December 2023

Economic Pulse: BIA’s Monthly Quick Take for December 2023

by BIA Advisory Group | Dec 5, 2023

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BIA Delivers a Local Perspective on Retail Media Networks: Paper & Podcast

BIA Delivers a Local Perspective on Retail Media Networks: Paper & Podcast

by Leyla Chatti | Nov 14, 2023

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  • U.S. Local Advertising
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  • Business Verticals
Become a Client
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    • MAPro Breeze
    • Transactions: TV & Radio
  • Investing In Pubs

Insights

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  • Daily Newsletter
  • Leading Local Insights Podcast
  • Local Media & Technology Blog
  • Economic Pulse

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  • Share of Wallet (Sow) Analysis
  • Valuations & Appraisals
  • Competitive Intelligence
  • Custom Research
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