SMBs in the Entertainment* vertical are more committed to digital media than the average SMB, according to data from Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses. These SMBs allocated 42.1% of spending to digital in the last 12 months, and that percentage is projected to rise to 42.9% in the next year.
*Entertainment vertical includes SMBs in entertainment/music, hospitality (caterer/hotel), and restaurant or bar.
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BIA/Kelsey’s LCM, Wave 19 reports can be purchased a la carte in the new BIA/Kelsey eStore.
